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About
I have just completed my Bachelor of Arts Degree at Maynooth University, a double major in business marketing and media, achieving a 2.1 result. I am now perusing a UCD Professional Academy Diploma in Social Media Marketing. My passion lies in digital strategy, content creation and consumer engagement.
Work
My Portfolio
Kismet Theatre Company Promotions
A collection of early mock-up promotional materials for up and coming independent theatre company based in Dundalk, Kismet Theatre Company, including show posters, and auditions flyers as well as the Link Tree I set up for use on their social media profiles.
Freelance Marketing Brand Creation
After graduating college I decided to set up a creative marketing platform in the form of an Instagram page and a website that I built using Wix, advertising myself as a freelance marketer who aims to help small brands and businesses elevate their online presence under the name Social By Sophie. The aim of my instagram page (@_socialbysophie_) is to showcase original brand concepts and explore digital marketing strategy and current marketing trends while demonstrating hands-on experience in content creation and social media strategy as a marketing and media graduate. This has given me the opportunity to experiment within an area I’m particularly passionate about. Below are some snap shots of my website socialbysophie.net
Photography Studio Brand Concept
This is a visual identity I designed for a photography studio based in New York. The name ‘Velvet Aperture’ evokes softness and luxury which I wanted to reflect in the typography of the logo which is a simple circular monogram, referencing the lens of a camera.
Their instagram feed consists of draped linens, still life scenes, editorial fashion shoots and behind the scenes content to demonstrate the brand’s understated but carefully curated luxury.
I used Canva to design a dark red business card concept with embossed lettering. This concept aims to showcase my ability to craft a cohesive narrative across digital and print media which fits the brand identity of Velvet Aperture, a high-end, editorial photography studio.
Their instagram feed consists of draped linens, still life scenes, editorial fashion shoots and behind the scenes content to demonstrate the brand’s understated but carefully curated luxury.
I used Canva to design a dark red business card concept with embossed lettering. This concept aims to showcase my ability to craft a cohesive narrative across digital and print media which fits the brand identity of Velvet Aperture, a high-end, editorial photography studio.
Yoga & Tattoo Studio Brand Concept
This is a visual concept for a studio where conscious movement meets minimalist expression. Combining the art of fine line tattooing and yoga/pilates into a seamless experience rooted in balance, precision and flow which is reflected in the minimalist logo and black and white/monochrome branding. The interior of the studio exudes tactile warmth, sculptured shadows and soft lighting. I also designed a mockup metal water bottle to demonstrate what merchandise could be sold by the studio. The bottle with engraved logo was designed using Canva and Photoshop.
Industry Podcast
Podcast Featuring Interview with Ireland AM Producer, Cat Stewart.
For my third year Media & Cultural Work module, I wrote the script for and along with two of my peers, co-hosted a 5 minute podcast featuring an interview with a producer for Ireland AM (Virgin Media). This project aimed to explore the realities of working in media (specifically television) production, offering an insight into the daily life of a television producer and hoping to inspire students with a desire to work in this field. This involved researching the guests background to develop engaging and well-structured questions as well as working with my team members to plan, record and edit a quality podcast episode. This experience strengthened my ability to craft engaging media content and conduct professional interviews
For my third year Media & Cultural Work module, I wrote the script for and along with two of my peers, co-hosted a 5 minute podcast featuring an interview with a producer for Ireland AM (Virgin Media). This project aimed to explore the realities of working in media (specifically television) production, offering an insight into the daily life of a television producer and hoping to inspire students with a desire to work in this field. This involved researching the guests background to develop engaging and well-structured questions as well as working with my team members to plan, record and edit a quality podcast episode. This experience strengthened my ability to craft engaging media content and conduct professional interviews
Magazine Concept
Magazine Concept as Application of Skills & Interests.
This is a dynamic magazine concept dedicated to showcasing Dublin-based youth culture and targeted at 16-25 year olds across Ireland. Fresh Éire, which I titled myself, gets its name because of its dedication to uncovering and amplifying the freshest creative talent across Ireland. From emerging fashion designers and independent brands to the underground club scene, this project aims to inspire, capturing the pulse of Ireland’s evolving and diverse creative landscape through in depth editorials and visual storytelling. You can read the full first concept issue here.
This is a dynamic magazine concept dedicated to showcasing Dublin-based youth culture and targeted at 16-25 year olds across Ireland. Fresh Éire, which I titled myself, gets its name because of its dedication to uncovering and amplifying the freshest creative talent across Ireland. From emerging fashion designers and independent brands to the underground club scene, this project aims to inspire, capturing the pulse of Ireland’s evolving and diverse creative landscape through in depth editorials and visual storytelling. You can read the full first concept issue here.
Logo Design
Logo Design for Magazine Concept.
This is a logo generated for my concept magazine ‘Fresh Éire’ made using Canva and Adobe Express. It features the classic claddagh symbol where the usual heart shape is replaced by a pint of Guinness. The words ‘Fresh Éire’ adorn the centre. This was generated with the magazines youthful, alternative Irish audience in mind by merging traditional Irish heritage with contemporary culture. The claddagh, traditionally a symbol of love, loyalty and friendship, represents the community atmosphere of the magazine and the unity associated with bringing together emerging talent and fostering collaboration between designers, musicians and cultural pioneers. The pint of Guinness references the discussion of nightlife within the magazine but like the real thing, is more than just a drink. It represents storytelling, gathering spaces and the shared experiences that fuel Ireland’s creative scenes.
This is a logo generated for my concept magazine ‘Fresh Éire’ made using Canva and Adobe Express. It features the classic claddagh symbol where the usual heart shape is replaced by a pint of Guinness. The words ‘Fresh Éire’ adorn the centre. This was generated with the magazines youthful, alternative Irish audience in mind by merging traditional Irish heritage with contemporary culture. The claddagh, traditionally a symbol of love, loyalty and friendship, represents the community atmosphere of the magazine and the unity associated with bringing together emerging talent and fostering collaboration between designers, musicians and cultural pioneers. The pint of Guinness references the discussion of nightlife within the magazine but like the real thing, is more than just a drink. It represents storytelling, gathering spaces and the shared experiences that fuel Ireland’s creative scenes.
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